Charlie Crane was first known for his photography after he became a director. He has won several awards for his photography including the 2007 Lucie Award, Magenta Foundation Flash Forward, Bloomberg New Contemporaries and British Journal of Photography Annual Award.
He has directed broadcast commercials for brands including Howies, Hitachi, COI, O2 UK, TV Licensing, Twinings and LoveFilm. For his work in COI he won a Bronze award at the British Television Advertising Award.