Since graduating from the London Film School, Hadi has directed more than one hundred commercials for such clients as Mercedes, IKEA, MasterCard, Audi and MTV. His inimitable approach combines a passion for classical storytelling, an eye curious for composition, thoughtful framing and a belief in translating ideas onto the screen.

Constantly striving with every film to create a unique and engaging piece,  Hadi  firmly believes that good advertising, like classic cinema, requires a powerful idea, an imaginative eye and intelligent construction.